Apple has finally confirmed that they will be making a big announcement on Sept. 9. On Thursday they put the word out to the press that they were having a special event at the Flint Center. It is absolutely certain that Apple will be announcing the next version of the iPhone which will most likely be called the iPhone 6. It is also pretty certain that there will be two versions of the iPhone 6, a 4.7 inch version (slightly larger than the iPhone 5 and 5S) and a 5.5 inch version, which is considerably larger than the 5 and 5S and gargantuan compared to the 3.5 inch iPhone 4S, 4, 3, etc.
If you are in the market for a phone with a larger screen that is made with the excellence that and well integrated ecosystem that Apple provides, then you may even want to tune in to the Keynote presentation (assuming they stream it live as they've done the past few releases). But what will be new about these phones besides the size? Not sure, but recently there has been a rash of rumors that the new phones will include NFC (Near Field Communication) capabilities. Many have been clamoring for this for a while, however Apple has always expressed concern regarding the security of traditional NFC implementations. It seems Apple has figured out how to include NFC without compromising security by using the same technology that keeps your fingerprint information secure from other parts of the phone (and ultimately the internet) in the iPhone 5S. So what does this mean for the average user? It means that Apple is going to try to make the idea of the iWallet simple, secure and ubiquitous. Google has already pursued this without much success in getting the rest of the world to adopt it. This is where Apple usually comes in to any developing technology. The technology already exists in some form, then Apple enters the market, makes it sleeker, more simple to use, much safer, and easier to implement. If you don't believe that just look at the history of... personal computers (Apple II, and later the iMac), mp3 players (iPod), smartphones (iPhone), and tablets (iPad). I'm sure the new iPhone will have an improved camera, faster processors and maybe even a much more durable screen, along with a longer battery life. I'm planning on upgrading, but the new iPhone is only the 2nd most interesting thing that is going to be announced that Tuesday!
It is relatively clear at this point that Apple is planning something big and new. They don't usually do product release announcements at the Flint Center. The Flint Center is far larger than the two places Apple usually makes these announcements (their own campus or the Yerba Center). In addition to that there are several pictures of the Flint Center that have been snapped this week that reveal that Apple is building a huge building next to the Flint Center just for this presentation! What this means is anyone's guess, but clearly Apple thinks it is big. What is certain is it is something new from Apple, not a new iPad or just and iPhone or a Mac.
What is it? It is most likely a wearable device. The internet is calling it the iWatch, but don't think about a watch when you think of this device first. That's like calling the iPhone just another phone in 2007. The iPhone changed everything. Blackberry was selling millions of smartphones in 2007, now they are barely even in business. This won't just be a way to tell time. So, what else will it do? My guess is it will be like a fitness/health device like the Fitbit or Nike Fuel Band, but it will be way better because that is what Apple does, it takes good ideas that have potential and brings them to the masses in a way that is simple to use, elegant and just works better. This new wearable device will focus on health, but will probably also do some things that most people haven't really considered yet, or do them in a way that is totally unique.
Apple has put considerable effort into developing the HealthKit software for iOS8 which undoubtedly will be a big part of the connection with the iWatch/healthband/whatever it's called. There is also a lot of speculation that it will communicate with other iOS compatible home items like AppleTV, your thermostat, your electronic door locks and many other futuristic things that your house doesn't have yet, but are already on the market. This may be what the 3 story building Apple has constructed is for, to demonstrate the iOS connected home. Or maybe not, who knows.
If you're in the market for a fitness band (I am) or a new phone (again, me) then this will be a huge day. If you own Apple stock, I wouldn't sell it. Apple is about to disrupt several markets at once all over again.